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More clients, More growth
Guaranteed

• I Want That!

Marketing is important...

...but so are the other 101 things on your to-do list...

...so how can you get
the most out of Marketing?

Do it yourself?

You already have 101 things to do!So this isn't be a viable option

Hire staff?

Finding experienced marketers and training new staff not only takes time but is also expensiveEven with the perfect staff... you're still be dependant on one person!

Work with an agency?

Don't have the budget to spend thousands of pounds per month?Your account will end up being managed by an intern

"What makes you different?"

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Free Marketing Analysis

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Marketing tips, tricks, trends. Guaranteed

Can you guess the WORST NUMBER in business?

The secret to making it big is NOT AVOIDING THE CROWD
P.S. Here’s how to differentiate

Elephant marketing is the EASIEST WAY TO DOUBLE LEADS

How Meta banks $100 BILLION every year from local businesses

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From the little things like minimising cost per lead, to generating cash flow.Choosing the right market is do or die for any business.In the next 5 minutes,I’ll tell you how to find the right market to not only get cash flow.But also to position the blocks in such a way.Where you’ll scale without toppling the tower.

The Silicon Valley fugazi

Tell me if you’ve heard this before…“If you want to start a business, think of the next big thing”This idea is a result of the Silicon Valley boom in the last 40 years.With some of the biggest tech companies including Apple, Microsoft and Google…All companies which have shaken the world, basing out of Silicon Valley.But have you tried to think of something completely new?Finding staff…Putting an idea together…Trying to fund it…You’ll start ripping your hair out.Trust me, I’ve been there.So I want you to replace the Silicon Valley fugazi in your mind.With looking for untapped opportunities and trends in your industry.I’ll give you an example…

Become an NFT millionaire

You might remember in 2021 the massive boom in NFT projects.A lot of these projects needed to differentiate themselves from the competition.One of my friends who’s a writer saw this as an opportunity.Offering them ghostwriting services on Twitter.He made well over $100,000 in the few months that NFT’s were trending.Because the 15 years of experience he had on his back?Allowed him to identify this opportunity early.So for you I suggest that “doing the next big thing”, is actually…Having enough experience to identify upcoming opportunities and trends ahead of the game.But I’ll take a wild guess that you still need some experience.So I offer you an alternative.

Against the grain method

“It might seem crazy what I’m ‘bout to say.” ~ Pharrell WilliamsBut I want you to find saturated markets.Ones where there’s so much competition?You’re practically crazy trying to compete.Trust me there’s a method behind the madness.Because a saturated market indicates two very important things.First, unlike our Silicon Valley fugazi’s…It’s already proven to work, otherwise people wouldn’t be making money.Which brings me to my second point.There’s constant cash flow within that market.Imagine it like this…If standing under a dark cloud will eventually result in you getting wet.Then being in a flowing market will eventually get you cash.

P.S. There’s ONE thing you’ll struggle with.

When competing in a saturated market, your leads will get 100s of emails a day.Every one of them is a repeat of the other.They’re just walls of text, begging for money.I want to make sure you don’t repeat the same mistake.So let me give you one little tip, to differentiate yourself.Instead of begging for money and offering deals right off the bat.Offer value.For instance,Let’s say you write google ads.Look at the google ads that your leads are posting.Tell them how you’d improve it and give them a free google ad to use.This way you’ll build rapport by offering initial value.And have a significantly better position to propose a partnership.Until next time~Ollie

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0 seems like an obvious choice.If you have 0 clients, 0 employees and £0 in revenue that’s a pretty bad position to be in. Your business isn’t really business-ing.But the upside is that you have absolute certainty.You can’t get less than 0 so the only way you can go? Is UP and that’s awesome.That’s why…

1 is the WORST number in business

Not only is the number 1 weird anyway, it’s an odd number after all.But it’s a terrifying position to be in, having 1 employee, 1 supplier, 1 client, 1 anything…If you lose 1 you lose 100%, at the snap of a finger.Your employee could suddenly get abducted by aliens.Supplier could go bankrupt.Even worse? If your one and only loyal client suddenly leaves, you're back to 0.Funny enough, this principle applies to everything in business and when it comes to getting new clients…

Most businesses run ONLY on referrals

But referrals depend on people outside of your business to get you clients.Which comes with a lot of uncertainty when you face quiet periods. Quite frankly… that hinders your ability to scale.So you need to find another method of getting new clients.Sure you can set up a website and social media accounts, hoping your clients stumble upon them.But unless you have the time to pump out 3 videos a day, it’s like betting on a dead horse.So how do you take the power back in your hands?By utilising marketing.

Marketing is a 2 IN 1

Not only does marketing let you choose the kind of clients that you reach. More importantly, you decide how many new clients you attract every month by adjusting your investment.Even better? It’s a 2 in 1 method to get clients.Because all those new clients will help you double down on what you’re already doing, getting you even MORE referrals.And just like that you’ve escaped the “number 1” limbo.Talk soon
OllieP.S. If you know absolutely nothing about marketing and want to get up to speed. Check out our blog where we cover marketing related topics weekly to help you get more clued on.P.P.S. If you want me to check out your business and see how you can make sure it gets the most out of marketing. Reach out to me here and I’ll personally have a look.

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You’ve heard a whole lot about Meta ads. Everyone is talking about it. Everyone is using it.But logging into an ads account is like staring directly at a minefield.There’s too many choices and too much information, it’s demoralising trying to figure it all out.Don’t worry, Meta knows this. So they give you an easy, blanket solution…

“Boost” posts

Initially this is a great alternative to the ads manager, without the need to:- Learn how the ads manager works
- Go through the hassle of setting your ads up
- Monitor and optimise your ads performanceAnd most importantly…You don’t have to operate a minefield.Using it allows you to do what you’re best at, providing the best service possible.Whilst letting Meta do what it’s best at, bringing in leads.But it’s extremely inefficient, like feeding a slot machine to become a millionaire.Landing a lead is like getting two 7’s, the anticipation starts to build as the third slot is rolling…you call the lead……annnnnnd……it’s a cherry. He was just looking around, bored on a Thursday evening.This is a universal result from “boosts”, why?

All of Meta’s best features are stripped away

There is no doubt that Meta is the best advertising platform, there’s a reason they revenue 100 billion a year… yes, with a B.With boosts there’s an entire tool set you’re missing out on, and instead you’re opting for the bare bones which limits your ads with…- Only using regular post types
- Not being able to target audiences based on the action you want leads to take
- No creative freedom to customise headlines and descriptions or add square posts
- Being limited to only one platform, either Facebook or InstagramAll these seemingly little factors add up and leave you with a limp version of Meta ads, extortionate costs per lead and disappointment.But that doesn't mean Meta as an advertising platform is disappointing, boosts are. So from now on we’ll stop wasting money by never using boosts again and instead…

Unlock Meta’s full potential

Using the Meta ads tool.The reason why Meta ads are so good?They work around the clock trying to find the perfect audience for your ad. Once it finds it and hones in, it’s like money in the bank.But this does take a while and you’ll need to put down some money first.I see business owners being reluctant at this stage, wanting to spend less money on ads than they do on coffee every day.Which doesn’t make sense because this is an investment into your business with unlimited potential.Tapping into this unlimited potential starts with one goal.Turn every £1 we put in, into a £2 return.We do this by doing small tests to tweak and optimise our ad performance over time.Eventually with the help of Meta finding the perfect audience for our ads, we blow that £2 mark out of the water.If you're want to help Meta dial in on the perfect audeince, check out our article on "Elephant marketing"

Elephant marketing is the EASIEST WAY TO DOUBLE LEADS

Until next time...~ Ollie

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Ever noticed how all marketing knowledge has been dumbed down?Down to global campaigns with elephant sized messages and even bigger budgets.Like Coca Cola making Santa red or Nike telling you to “Just do it”.When you have a $300 million marketing budget, these elephant campaigns are great.The problem is…We don’t.So we have to be smarter and address a different kind of elephant.

A tale from the 60s

Let me tell you a story about a public speaker who toured North America.And on his tours he notices a pattern within his audience.An overwhelming majority are men with a certain haircut…A crew cut.So now he’s in Toronto preparing for his next tour.And he pops down to the local barbershops and asks for lists.Which contained the addresses of men who regularly got crew cuts.He sent them direct mail with personal invites to his show.‘How’d this affect his show’?His method of marketing was so effective…He sold out and going forward, he’d ONLY sell out.So what did our speaker actually do?

He found the elephants in the room

No matter what you sell, your product will have an audience bias or what I call…The elephants in the room.My favourite example of this is the drill.A very simple product… but it has an audience bias.Can you identify it?Don’t worry this isn’t a trick question because…Drills are bought by or on the odd occasion for MEN.They’re the elephants in the room.So would it make sense for us to sell drills to women?Well just because anyone can be your customer, doesn’t mean everyone is.And in this case it would be like selling hockey masks to Freddie KrugerLater that night you’ll find yourself on Elm Street in your nightmares.

But how do I find these elephants?

Generally, it’s hard to miss them when they’re as big as Coca Cola’s marketing budget.But in this instance?I want you to follow what our speaker friend did.- Identify what your current customers have in common
- Using these common traits create an avatar of your most likely customer
- Hone your marketing in on that personNow let me address this straight away.“But Ollie, I don’t have a customer base yet”Well you can do two things.Firstly you can look at your product and come to a logical conclusion.The same way you did with the drill.Alternatively…Find similar businesses in your area to your own.See what their clients say in their reviews.You’ll be able to create an avatar of your most likely customer.Market to this person and I guarantee you’ll end up getting…More sales with costs per sale.Without spending $300 million.Until next time.~ Ollie

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